Case Study: Enhancing Radiology Partners' Online Presence
Role: UX Designer
Radiology Partners Digital Experience Team
Challenges Faced:
Fragmented Online Presence: Radiology Partners had multiple externally hosted practice websites, resulting in inconsistency and disjointed user experiences.
Limited Accessibility and Security: External hosting posed accessibility and security concerns, potentially compromising user data and site integrity.
Scalability and Cost Efficiency: The existing setup lacked scalability and incurred high hosting costs, hindering potential growth and optimization.
Client Overview
Radiology Partners, a prominent player in the radiology imaging market, sought to revamp their online presence by designing and building new local practice websites. Additionally, they aimed to transition externally hosted sites in-house to bolster brand awareness, ensure consistency across platforms, and enhance accessibility and security.
Our Approach:
Comprehensive Website Redesign: We designed and built new local practice websites, aligning them with Radiology Partners' brand guidelines to ensure consistency and enhance user experience.
In-House Transition: We migrated externally hosted sites in-house, implementing robust security measures and optimizing accessibility to safeguard user data and improve site performance.
Scalable Solutions: Our approach focused on scalability, allowing for future expansions and optimizations while maximizing cost efficiency.
Results
Increased Brand Awareness: The revamped websites bolstered Radiology Partners' brand presence, providing a unified and cohesive online experience for users across all practice locations.
Consistency Across Platforms: By transitioning externally hosted sites in-house, we ensured consistency in design, content, and functionality, reinforcing brand identity and trust.
Enhanced Accessibility and Security: The in-house hosting solution significantly improved accessibility and security, safeguarding user data and ensuring compliance with industry standards.
Substantial Traffic Growth: Website traffic surged from 500k to over 1.5 million sessions annually, reflecting the effectiveness of the redesign and transition efforts.
Cost Savings: By transitioning hosting in-house and optimizing operations, Radiology Partners achieved an annual cost savings of $490k in 2023, enabling reinvestment in other strategic initiatives.
Conclusion
Our collaboration with Radiology Partners led to a comprehensive overhaul of their online presence, resulting in increased brand awareness, consistency across practice websites, enhanced accessibility and security, substantial traffic growth, and significant cost savings. This initiative not only improved the digital experience for users but also positioned Radiology Partners for continued success and growth in the competitive radiology imaging market.